Political factors politicallegal environment are usually considered as one because they are enforced by the nations government. This pestel analysis was produced by one of our expert business writers, as a learning aid to help you with your studies. Nokia produce mobile electronic devices, mainly mobile phones. Pest analysis is a convenient method for organizing market research into a cohesive format. The additional letters acronym pest to create pestle. Macro environment reflects those factors that are in direct control of the business. Pestle analysis for nokia corporation 1918 words bartleby. Here it should be noted that there is no best set of matching external and internal factors due to which analysis becomes difficult. Pest analysis of nokia pest analysis identifies the political, economic, social, technological, environmental, and legal factors that of which directly affect a company. This company has introduced such products, which were able to high speed internet and they provide online gaming and multimedia functions. Pest analysis completely evaluates the macro environment for nokia. Nokia corporation participates in the production of cell phones and portable system gear, and in the procurement of related arrangements and administrations around the world.
When nokia was in the situation of full loss in 1992, the com. Essay about pestel analysis of mobile phones 2416 words 10 pages pestel analysis pestel analysis stands for political, economic, social, technological, environmental, and legal analysis and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. These are all the external forces that are out of nokias control but have a significant effect on how the company operates and the strategic decision they make. A financial analysis of microsoft corporation is presented in the report which includes a ratio analysis, basic profit and loss analysis, presentation of the company balance sheet, and much more. Political factors politicallegal environment are usually considered as one because they.
Political factors play a significant role in determining the factors that can impact nokia corporations long term profitability in a certain country or market. Pestle analysis of nokia points out challenges in an altered mobile phone market. Nokia will need to radically alter its business model simply to survive. See appendices 4 to analysis of product cycle, we use nokia n95 model and us as a place. Nokias transition from diversification to specialization 18651998 before 1992, nokia adopted the business tactic that was highly crossindustry and diversified, and had 34 subsidiaries in 10 different industries and 108 areas.
Here is a pestel analysis of microsoft that presents how these forces are affecting its business and what will be the impact on its short and long term future. Over the past 150 years, nokia has evolved from a small paper mill in southwestern finland to a global telecommunications leader connecting over 1. Doc strategic management nokia strategy report taner bulut. Analysis of microsoft corporation research and markets. Pestle analysis of nokia nokia android operating system scribd. It spans a brief introduction of futures trading in india and the present scenario of political, economic, social and technological factors in. Pest analysis the market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing managements ability to build and maintain successful relationships with target customers. A brief examination of the political, economic, socialcultural, technological, legal and environmental, or pestle, conditions affecting nokia can give us a glimpse of the companys potential future. Mobile phones, multimedia, enterprise solutions, and networks. A swot analysis isnt a pestel analysis, although they often go hand in hand when trying to check an organizations current position.
The remote environment of nokia will be seen through the pestle analysis. Doc microsoft pest and industry analysis ahpang95 ling. Pestle analysis of nokia free download as word doc. Chilling effect in a legal context, a chilling effect is the inhibition or discouragement of the legitimate exercise of natural and legal rights by the threat of legal. These forces are present in the external environment of the. Oct 28, 2015 the troubles affecting nokia arise from a radical transformation in its business environment. The phases included in change management process are preparing for change. Lg electronics is a south korean multinational company with its headquarters in seoul and a part of the lg group. Porter five forces analysis is a strategic management tool to analyze industry.
The troubles affecting nokia arise from a radical transformation in its business environment. The swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. I needed to write about something even if i did not have a passion for it. And during its strategic transformation nokia developed. The acronym pest, breaks down into four different components used for assessment. A complete and comprehensive analysis of microsoft corporation, the worlds leading computer software company, includes an overview of the computer software industry in the united states, a pest framework analysis of the us software industry, and then moves on to analyzing the company itself. The activity of studying the implications of theses transformations and adjusting the way that organizations reply to them is known as business strategy. Opportunities to expand the range of products and their prices. This segment offers mobile phones and devices based on gsmedge, 3gwcdma, and cdma cellular technologies. In 2005, nokia introduced the famous nseries and immediately sold a large number of phones.
Political factors the first political decision which have chances to affect nokia in the uk is. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. Apr 24, 2016 nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. Political nokia is a finnish multinational communications company. There is no doubt, that with the invention of the telephone, telecommunication has become one of the essential innovations of human being since the 19th century, and at the present time, companies which support worldwide dialogue as premier leaders are the celluler phone manufacturers. Nokia a multinational telecommunication company is headquartered in keilaniemi, espoo and it was founded in 1865. Pestle analysis analysis of political, economic, social, technological, legal, and environmental factors, which the company cannot control but have an impact on business. Analysis of strategic issues of samsung in vietnam 21 a. Essay about pestel analysis of mobile phones 2416 words. Download as docx, pdf, txt or read online from scribd. Although, still one of the market leaders in the mobile phones and smartphones industry, recent competition has decreased the market share of nokia. Jun 12, 2017 nokia is one of the largest manufacturers of cell phones in the world. How the pestle analysis can be used in conjunction with other strategy tools.
A swot framework analysis of microsoft corporation completes this indepth company analysis. Variants developed on the pest framework also include. Mar 30, 2020 in my earlier post i gave a detailed discussion of nokias management, marketing, production, company profile and corporates social responsibility. International strategies of samsung in vietnam 21 b. Jan 31, 2019 the swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Pest analysis of nokia corporation analysis brook writers. To understand these factors, this essay gives an indepth analysis of the companys pestel. While this is the case, there are factors, beyond nokia s control, which affect its performance. It is now recognised by marketing professionals that in the. Nokia has disrupted into various industries before becoming a telecommunications giant from making rubber boots, car tyres, generated electricity, even manufactured tvs. Pest analysis is a powerful and widely used tool for understanding strategic risk. To see this we can analysis product life cycle of nokia.
The organization has four primary business capacities or portions. In 2006, ollipekka kallasvuo became the new president and ceo of nokia. Analysis of the reasons for nokia s decline nokia had a long history of manufacturing mobile phone, and not only its manufacturing standard but also its management leadership reached a fairly high level. The microsoft nokia deal is a winwin situation for both companies. Pest analysis nokia 2357 words 10 pages pest analysis the market environment is a marketing term and it refers to all of the forces outside of marketing that affect marketing managements ability to build and maintain successful relationships with target customers. The deal possesses great opportunity if both utilize resources in a proper way. The ceo of nokia ollipekka allasvuo said that from 2001 to 2004, rick simonson has remained as cfo.
While this is the case, there are factors, beyond nokias control, which affect its performance. The microsoftnokia deal is a winwin situation for both companies. The results of a pestel analysis would then be very useful in filling opportunities and threats in a swot analysis, which brings us to this. In this section the swot and pstel analysis will done to show nokias competitive position against. Porters five forces analysis of nokiaporter analysis. C documents and settings harry lumsden application data. Prioritization of the issues in a pestel and swot is typically quick and may need to be refined when dealing with a really complex challenge. Macroenvironment analysis focusing on pest analysis. Any opinions, findings, conclusions or recommendations expressed in this material are those of the author and do not necessarily reflect the views of businessteacher. Dec 08, 2012 nokia separated its entities which are mobile phone division and the division for smart phone.
After discussing the internal factors of swot analysis of nokia, lets shift our focus towards external factors. Pest analysis of nokia and motorola case study template. A brief examination of the political, economic, socialcultural, technological, legal and environmental, or pestle, conditions affecting nokia can give us a glimpse of the companys potential future political factors affecting nokia. In this paper i will discuss about the swot and pestel analysis of nokia. Pest analysis for nokia essay example bla bla writing. Pest, and porters five forces analysis were used in order to identify the strengths and weaknesses of apple and the available threats and opportunities in the competitive market. This is not an example of the work produced by our essay writing service. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. Strategic analysis of nokia corporation the writepass journal. Pest analysis of nokia business teacher disclaimer.
A presentation on the company analysis outlining the pricing strategy, branding, pest and swot analysis by s. In this division the chief financial officer cfo of motorola rick simonson was appointed. Not many people can adapt to it, even though most would admit they can and will. The swot analysis known as swot matrix is a planning method used to evaluate the strengths and weaknesses of soraya biorepair natural cosmetics with opportunities and threats of the industry of. Pest analysis corresponds to the political, economic, social and technological factors responsible for making any changes to the business. Microsofts acquisition of nokia did not prove to be highly favorable. Introduction after conducting a porters 5 forces model on nokia, i felt a pestle analysis would analyse the macro environment of nokia. The present complex world require as far as is feasible, it consider impact of important factors related to organizations in strategic planning. Pest analysis identifies the political, economic, social and technological factors that of which directly affect a company. Politicallegal environment are usually considered as one because they are enforced by the nations government. Issue 3 sept 2004 page 1 pest analysis a pest analysis examines the political, economic, social and technological environments that affect industries and companies. The political factors relates to the factors which the government also affects such as government instability or rules and regulations which the business must follow. This analysis can be used to evaluate the position of their business.
A critical analysis of internal and external environment of apple inc usman ali khan faculty of management sciences, qurtuba university, peshawar, pakistan. Pest analysis of indian futures market chapter overview the goal of this chapter is to explore the opportunities and challenges with respect to futures trading in india. Discuss pest analysis on nokia within the principles of management p. This company has introduced such products, which were able to high speed.
M forums, part of the publish upload project or download reference project category. Product life cycle is the graph, shows product from introductory to decline stage of product and also explain the measure to control that situation. Nokias success continues with nokia 6650, the companys first 3g mobile telephone and the start of new era in mobile gaming with the first ngage device in the 2003. It is vital for nokia s operation because different nations with their respective government have different politicallegal platforms respectively. Pestel analysis of mobile phone manufacturer nokia. It was found in finland over 140 years ago and is currently operating in 120 countries worldwide. Pest analysis in strategic human resources planning hamid. The first political decision which have chances to affect nokia in the uk is the rate of tax.
Nokia is one of the leading mobile phone manufacturers in the world today. Dulal chandra pattak assistant manager prime bank limited, bangladesh contract. It will provide an overview that will elaborate discussion around the companys strategy and situation. Pestel analysis briefly describe about external factor. All wireless options work as advertised, including all the web options. Todays organizations find themselves operating in an environment that is changing faster than ever before.
In my earlier post i gave a detailed discussion of nokia s management, marketing, production, company profile and corporates social responsibility. Change is an adjustment, another start to the unknown, forcing us to leave familiarity and comfort and the ease to which we live our lives by the same, often monotonous cycle. It is a leading global brand in consumer electronics, home appliances and mobile communications. Nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. Nokia operating on global level must abide to ground rules and regulation in different markets of host countries around the world. Swot analysis of nokia pestle analysis business and. I chose to write about nokia, the world leaders in mobile telecommunications. Swot analysis of nokia nokia swot analysis and relaunch. This has the ability to affect both the primary line of. Nokia pestle analysis, swot analysis, five forces, marketing mix.
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